Importance of Staging Vacant Properties

Here are five of the top reasons why STAGING A VACANT PROPERTY is one of the best investments you could possibly make in what is now widely considered to be a highly competitive "buyer's market".

1. Today's buyer is shopping the internet. Statistics have shown that 85% of buyers are starting the home buying process by surfing the net before even contacting a realtor. Photos of an empty house can’t compete with photos of houses that have been beautifully staged.

2. Buyers are searching for a home that will provide a lifestyle. It is difficult when what they are seeing are bare walls and empty rooms which lack the warmth and personality of the homes that have been stylishly furnished. Empty rooms look smaller and have a hollow, lonely feeling.

3. Only 10% of Home Buyers can actually visualize the potential of a vacant home. Nine out of every ten people that come through the door cannot visualize the home’s potential. They have no frame of reference to show them the scale and size of the rooms. Most cannot imagine all of the wonderful possibilities of the home, and this absence of definition will cause them to walk away.

4. When a home is vacant, buyers focus on the negatives. With nothing else to look at, their eyes will zero in on the negatives i.e. the small crack in the wall, the tile that is chipped, the carpeting that needs to be replaced. Home Staging is designed to accentuate the positive features of the home while de-emphasizing the negatives.

5. Vacant homes statistically stay on the market longer. This sends out a distress signal . . . suggesting to buyers that you, the sellers, having moved on, are desperate to sell. Invariably, this will result in receiving lower offers. The home is perceived as more valuable if you give the appearance of occupancy.

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