Which Listings Should You Stage?
The seller wants to list the house for more than you reccommend.
Staging can help make the house look like it’s worth the listing price.
The house is empty.
Empty houses seem cavernous and cold. Adding furnishings adds color and warmth, and helps the buyer to see the natural function and size of each space.
The house has competition.
Staged homes look like model homes in move-in condition. A staged home sells itself to the broker community and attracts more traffic.
The seller is pressing you to do more marketing.
Staging is an important marketing tool. Staging gives vitality to the property and invigorates the whole selling process.
The listing is nearly expired or was inherited after expiration of the first listing period.
Present a new face. Stage the house, post new pictures on the website, and announce it as a hot new listing with or without a price change.
You need great pictures for the online presentation of the house.
Staged homes look better in online and print advertising because they are uncluttered and present the best features of each space.
You have competition in winning the listing.
Offering staging as part of your marketing plan will set you apart from the other brokers competing for the listing. The homeowner will thank you for using every tool available to sell the house quickly and for the most money.
